Showing posts with label empty storefront. Show all posts
Showing posts with label empty storefront. Show all posts

02 June 2010

A Neighborhood Transformed

What happens when a neighborhood is in a state of decline? Cities such as Pittsburgh, Pennsylvania, and Detroit, Michigan, have become empty shells of their former glory after industry left them behind. Prolonged vacancies result in neighborhoods that are no longer self-sustaining, filled with empty lots and abandoned buildings. 



 




















fig. 9 and 10
The Heidelberg Project, Detroit, MI (Photos by Debra Jane Seltzer)

    The Heidelberg Project began in 1986 by Tyree Guyton in Detroit’s East Side neighborhood. It is an example of artworks that spark dialogue between vacancy and the community. Together with his grandfather, Guyton began cleaning up lots along Heidelberg and Elba streets in an area perceived as dangerous and unwelcoming. Guyton salvaged random material and transformed it into art installations, turning the neighborhood landscape into large art environments through the decoration of abandoned houses and yards6 [fig 9 and 10]. The art has empowered the neighborhood, instilling it with pride. It now welcomes 275,000 annual visitors to walk the streets at all times of day7

    The neighborhood provides a social critique of the blight and decay within the neighborhood and the city as whole. Twenty-four houses serve as inspiration to date, posing questions on the definition of community and the bonds that make a city work. On two occasions in the 1990s, the city of Detroit demolished a total of six houses in the Heidelberg Project, citing their existence as an impediment to urban planning. As a result, Guyton and supporters filed a civil lawsuit. The Wayne County circuit court ruled in their favor to protect the artist’s 1st amendment rights.  



 










fig. 11
Kea Tawana Ark, Newark, NJ (Photo by Camilo Jose Vergara)

    In a similar project, Kea Tawana built a wooden ark on city vacant land in Newark, New Jersey in 1981 [fig. 11]. Fed up with city neglect of the neighborhood since the 1967 riots, Tawana decided to create a massive structure – ninety feet wide and three stories high – using scavenged material. The ark served to provide hope and symbolize renewal. Unfortunately, the city decided to raze the structure, stating that its presence did not comply with code.

    All of these art environments respond to the social condition left by vacancy and address neglect by enlivening an abandoned lot or derelict building. They present playful and composed installations. Opinions of these creations vary between curiosity or intolerance. People living in the immediate area may be intolerant of the artistic squatting on the condemned property, and city intervention may coincide with neighborhood opposition through the introduction of city codes and regulations8.  

  












fig. 12
Evening view of the Heidelberg Project, Detroit, MI (Photo by Mike Budziak)


    One problem with the Heidelberg Project is that in the evening, the works recede back into their environment [fig. 12]. Street fixtures turn on, and the area visually reverts back to their status quo. The Heidelberg Project’s large-scale installations become monstrosities that scatter the landscape like the refuse found in a vacant lot. In addition, the low color rendering index (CRI) of the high-pressure sodium lighting washes everything in a sickly yellow [fig 13 and 14], eliminating the vibrant colors painted by Guyton on these projects. Either taken as individual works or a whole environment, the failure to highlight these art transformations reduces the vital uniqueness on display.  





 
































fig. 13 and 14
Evening view of the Heidelberg Project, Detroit, MI (Photos by Mike Budziak)


    To provide the works with special lighting might allow the Heidelberg Project to continue its discourse. This can be accomplished with temporary fixtures strategically placed onsite to create dramatic effect. By using a lamp with a higher CRI than HPS, these scenes would contrast from the streetscape and better display the vacant condition. The creation of spectacle is not the intent. Instead, the light provides a vehicle to support the social commentary of the artist author.

6 Guyton, Tyree. Connecting the Dots: Tyree Guyton’s Heidelberg Project. (Detroit: Wayne State University Press, 2007), 1.

7 “Heidelberg Project”. Available from Wikipedia: <http://en.wikipedia.org/wiki/Heidelberg_Project> (accessed 1 February 2010).

8 Brown, Chip. “Tawana’s Ark”, New York Magazine, 6 April 1987, 22.

Signage for Storefronts

The ongoing recession of 2007 has closed down many businesses. Consequently, many commercial storefronts have emptied their spaces with landlords seeking tenants to fill them on a temporary basis. Brooklyn developer Jed Walentas of Two Trees Development states, “Any sort of activity is better than no activity1.” One solution seeks out advertisers to bring their messages to street level. As a result, these storefronts generate revenue and temporarily provide a different form of merchandising. Vinyl coverings act as pedestrian billboards, adhering to windows and building facades [fig. 1].














fig. 1: A Nestea ad in the window of a vacant store in New York. (Photo by InWindow Outdoor. Courtesy of the New York Times)

    Ad placement on storefronts heightens brand awareness to pedestrians, while allowing commercial occupation of the space. Monster Media, a leader in storefront advertising, worked with MTV to bring awareness of their new show, “The Buried Life”, to the public2. Placed in busy midtown Manhattan, the ads engage pedestrians asking, “What do you want to do before you die?” Strangers can enter their responses on an interactive interface, where their responses can then be displayed on the one of the building windows [fig. 2].


 
















fig. 2: MTV The Buried Life, 521 5th Ave, NY, NY (Photos courtesy of Ads of the World)

   Interactive storefront advertisers like Monster Media and InWindow provides different transactions between product and potential consumers. Text messages or holograms become tools to exchange information along a sidewalk. Vacant stores, once an eyesore, maintain the selling of products through ad marketing.  

    The opportunity to utilize light as an agent to reinforce a property’s commercial function suggests other options. Lighting certain aspects of the interior space can promote the space potential. Looking through the window, eyes would be drawn into the space, imagining its possibilities.

    Three storefronts for rent in Midtown Manhattan utilize light to promote their commercial attractiveness. One storefront retains the space decorated by the former tenant, while the others sit empty with white walls. “PRIME RETAIL SPACE FOR RENT” and slick architectural renderings front the windows, beckoning potential tenants to imagine their new business location [fig. 3].


fig. 3: Midtown Manhattan retail space (Photos by author)

 All three are lit differently. The unchanged space uses fluorescent-lit troffers. The space is carpeted with painted walls in a natural color palette. Its appearance resembles an office: a drop down ceiling, lit with lensed ceiling troffers typical of corporate America. Ceramic metal halide ceiling fixtures light the second space. The space is barren with white walls. Its light reminds one of factory floors and warehouses. The last storefront appears to be a former lobby foyer that has been walled off by painted white drywall. The space is lit with a utility strip of two 8’ T12 fluorescents. The strip has been mounted vertically, centered on the backwall.

    Regardless of their “For Rent” signage, the spaces draw in sidewalk glances by remaining lit throughout the day. For instance, the vertical, wall mounted fluorescent attracts attention due to its unusual placement. Its emanating glow within a barren space provokes questions of why it is lit and what is its significance. The barren walls and exposed wiring further suggests an empty canvas awaiting to be changed.

    The painted walls and troffers in the other storefront recall the space’s former identity. It echoes the possibility to remain in status quo. Despite this, the space does little to promote its future without the computer rendering placed in front of window. As a group, elements of the three storefronts work together to reimagine possible scenarios for business space types.  

05 January 2010

785 FRANKLIN AVENUE


























My favorite jamaican jerk was served here but closed down right after thanksgiving.

Tax class: apartments with 7-10 units
Tax block/lot: 1252/9
Number of units (condos, etc). in the building: 7
Number of residential units (condos, etc). in the building: 5
Lot frontage: 27 feet
Lot depth: 90 feet
Irregularly shaped lot: no
Building frontage: 27 feet
Building depth: 90 feet
Irregularly shaped building: no
The number of stories for the building: 3
The number of buildings on the property: 1
The year the building was built: 1931
Zoning codes from NYC Department of City Planning: R6

781 FRANKLIN AVE


































Name awaits change.

Tax class: apartments with 4-6 units
Tax block/lot: 1252/10
Number of units (condos, etc). in the building: 6
Number of residential units (condos, etc). in the building: 5
Lot frontage: 27 feet
Lot depth: 90 feet
Irregularly shaped lot: no
Building frontage: 27 feet
Building depth: 90 feet
Irregularly shaped building: no
The number of stories for the building: 3
The number of buildings on the property: 1
The year the building was built: 1931
Zoning codes from NYC Department of City Planning: R6

30 December 2009

29 December 2009

728-728A FRANKLIN AVE


These two sidewalk storefronts sit there waiting for new activity.

Tax class: apartments with 7-10 units
Tax block/lot: 1168/55
Number of units (condos, etc). in the building: 10
Number of residential units (condos, etc). in the building: 8
Lot frontage: 27 feet
Lot depth: 100 feet
Irregularly shaped lot: no
Building frontage: 27 feet
Building depth: 100 feet
Irregularly shaped building: no
The number of stories for the building: 4
The number of buildings on the property: 1
The year the building was built: 1906
Zoning codes from NYC Department of City Planning: R6

690 FRANKLIN AVE

Formerly the Nagi Nagi Corp bodega.

Number of units (condos, etc). in the building: 3
Number of residential units (condos, etc). in the building: 2
Lot frontage: 20 feet
Lot depth: 100 feet
Irregularly shaped lot: no
Building frontage: 20 feet
Building depth: 100 feet
Irregularly shaped building: no
The number of stories for the building: 3
The number of buildings on the property: 1
The year the building was built: 1930
Zoning codes from NYC Department of City Planning: R6

545 ST. MARKS AVE at Franklin Ave



























This lot shows progress to develop yet has slowed down this past year. Melo Grocery seems to be an extension of the neighboring construction holding site north (left) of it.

Lot Size: 17 x 128.5
Zoning codes from NYC Department of City Planning: C2-1/R6 

24 December 2009

672 FRANKLIN AVE

This storefront has the windows wallpapered over with a few political candidate flyers for the district.

23 December 2009

1122 PACIFIC AVE


 

































Gated and locked. This corner may have been a bodega at one point.